Opt-out and how-to — The popular WPF Top Ten Opt Out List has been newly updated. We have added a new section to our list with step by step details on how to opt out of RapLeaf. We encourage consumers to view any of their profiles that exist at RapLeaf and to opt out of RapLeaf permanently. We have also updated the phone numbers and other information on the rest of our opt out list. To see more, visit our Opt Out List.

ID theft — The FTC has published a new ID Theft guide. The new guide is designed to help attorneys and volunteers who assist ID theft victims. The guide covers laws that protect victims, and pro bono legal information. A must-read for those helping victims.

Online privacy — The FTC sent a letter to Google today expressing concern about the company’s privacy practices, but at the same time, the FTC informed Google that it was dropping its investigation of the Street View WiFi case. The FTC wrote: “FTC staff has concerns about the internal policies and procedures that gave rise to this data collection. … the company did not discover that it had been collecting payload data until it responded to a request for information from a data protection authority.” The FTC told Google it should develop and implement procedures to properly collect, dispose of, and maintain information.

Resource | case file — Amazon.com filed a lawsuit in April to fight the North Carolina Department of Revenue’s request for detailed information on Amazon.com customers. The North Carolina tax department requested Amazon.com to hand over “all information for all sales to customers with a North Carolina shipping address” between 2003 to 2010. In the decision, Seattle, Washington U.S. District Court Judge Marsha J. Pechman wrote, “Citizens are entitled to receive information and ideas through books, films, and other expressive materials anonymously.” She also stated that “The fear of government tracking and censoring one\’s reading, listening, and viewing choices chills the exercise of First Amendment rights.” This is an important decision for privacy rights, and online privacy in particular.

In our view, the Department’s proposed changes to HIPAA regarding marketing are contrary to the law. Current law requires that paid communications for any marketing should be allowed only on an opt-in basis. We oppose the Department’s proposed regulation that would allow communications paid for by third parties who are not the entities whose product or service is being described in the communication.