Public Policy

The World Privacy Forum today filed its comments on the proposed changes to the HIPAA privacy rule, supporting some proposed changes and suggesting additional changes to enhance patient choice. In particular, the WPF supports the new patient right to an access report that has been added (p. 4), and has requested that Health Information Exchanges also be required to provide accountings of disclosures to patients (p. 18). The WPF generally argued that HHS needs to look forward and allow changes in information technology to fully benefit patients by providing the facility for more accounting rather than less (pp. 2-3). If the HIPAA rule gives patients a greater ability to monitor how their information is used and disclosed, patients will pay attention and requests for accounting of disclosures will become more common.

The World Privacy Forum filed comments with the Federal Trade Commission regarding its consent decree against Ceridian regarding a substantial data breach. WPF has requested that the Commission present more facts in the case to the public, and has also requested more clarity about the FTC complaint process, noting that it is not a transparent process for the public.

The WPF filed detailed comments on the U.S. Department of Education’s notice of proposed changes to the Family Educational Rights and Privacy Act. WPF has concerns that the increased sharing of student information that the proposed rule will allow will diminish student privacy in a significant and permanent way. WPF is urging the DOE to amend its proposed rule to establish increased privacy protections for sensitive student information held in databases and elsewhere.

Educational Privacy — The Family Educational Rights and Privacy Act of 1974, FERPA, has been amended substantially. The proposed amendments have been published and are open for comment until May 23, 2011. The current changes impact students’ medical, educational, and informational privacy interests. WPF will be filing detailed comments on FERPA, including how the proposal interacts with California privacy laws. We will be posting additional materials on commenting soon.

Some of the advertising that is done online comes with hooks. Using a variety of technologies, some largely unseen, online advertisers can track online activities, sometimes in profound ways that consumers are not expecting. Not all online advertising has “hooks” that are problematic or that raise privacy challenges. But a type of advertising called “behaviorally targeted advertising” often does. Behavioral advertising has two key components: tracking and targeting.