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Why it's important to #OptOutKids from school data sharing

Most parents are unaware that schools can compromise their children’s privacy and possibly their safety by sharing private information like their child’s phone number, home address, date of birth, email, and photos with anyone without consent. The good news is that parents already have the right to opt out of ...

Student Privacy 101: Why school directory information sharing is a major student privacy issue

Most parents and students do not know that under the law as it is now, Directory Information about students can be shared with third parties without parental or student consent. The Family Educational Rights and Privacy Act determines what kinds of information schools can share with third parties. Although directory information may sound innocuous, it can include information about each student that is quite detailed. Directory information can include:

Consumer Tips: World Privacy Forum's Top Ten Opt Outs

Many people have told us that they think opting out is confusing. We agree. Opting out can range from the not-too-difficult (the FTC’s Do Not Call list is a fairly simple opt out) to the challenging (the National Advertising Initiative opt out can be tricky). Our hope is that this list will clarify which opt out does what, and how to go about opting out.

Video: Do I have to give permission for my medical information to be in a Health Information Exchange? (Health Information Exchange Series)

This video is part 3 of a 14-part WPF video series on health privacy and health information exchanges. Many patients may be surprised to learn that a health care provider does not need your permission to share your medical information for treatment purposes within an HIE, just as a doctor does not need permission to send your records via fax to another doctor for treatment purposes. This is true even if your health record is going to a doctor you have never met before. See more ….

WPF's Top Ten Opt-Out List is Freshly Updated

We have updated our popular Top Ten Opt Out list with new links and additional information. From key data brokers to credit cards, If you are wondering where to start to get off of lists and whisk your sensitive information out of circulation, we have distilled the most important opt outs to a manageable size. We have included the key opt outs that we ourselves practice with links and tips.

FTC’s Data Broker Report Brings New Facts to Light about how Consumer Data is Captured and Sold

Forget worrying about loyalty cards or programs: it’s the everyday purchases you make tied to your name with a debit or credit card that can land you on data brokers’ lists. That is one of the many facts that the new FTC report on data brokers sets forth. The report offers a high-level analysis with establishing new fact patterns about the industry based on the Commission’s investigation of nine major data brokers. Overall, we find things to like in the report, but we wish the FTC had gone further in some areas. Here are some of the high points that stood out to us.

Video: Congressional Testimony on Data Brokers - Senate Commerce Committee

Video of Congressional Testimony on data brokers. Pam Dixon gave this testimony before the Senate Commerce Committee on December 18, 2013 at a hearing dedicated to shedding light on data broker industry practices and how that affects consumers. The full testimony contains numerous examples of data broker activities, consumer scoring, and discusses the solutions that are needed, including a requirement for data broker opt out.

WPF Strongly Endorses Centralized Data Broker Opt-Out Mechanism

Data Broker opt out -- WPF, in 2011 comments to the FTC, urged the FTC to create a centralized place for consumers to opt-out of data broker tracking. This is a long-standing issue WPF has worked on. Previously, WPF filed a petition in 2009 to the FTC regarding mail-in data broker opt outs, which resulted in an FTC action and improvements for consumers. In its new report published today, the FTC has picked up WPF's centralized opt out recommendation, specifically citing WPF's comments. From its report: "The Commission recommends that the data broker industry explore the idea of creating a centralized website where data brokers that compile and sell data for marketing could identify themselves to consumers and describe how they collect consumer data and disclose the types of companies to which they sell the information." The WPF strongly supports this idea and views assistance to consumers in this area as vital.

WPF on EASA: Self-Regulation on Online Behavioral Advertising No Longer Credible

Comments on EASA --The World Privacy Forum submitted comments today on the European Advertising Standards Alliance's Best Practice Recommendation on Online Behavioural Advertising. Our comments focus upon three key areas: First, the EASA recommendation fails to recognize the protection of consumer privacy in Online Behavioral Advertising (OBA) as a key policy goal. Second, the recommendation's protections are narrow, creating illusory protections for user privacy, whether or not they opt out of OBA. Finally, we critique the oversight and compliance mechanisms, which are not likely to foster consumer confidence nor police the industry. Drawing upon the WPF's 2007 report, The NAI: Failing at Consumer Protection and at Self-Regulation, the comments argue that EASA's approach suffers from the same weaknesses as self-regulatory approaches deployed in the United States, and that European lawmakers should not replicate the failed American approach. Law students from the Samuelson Law, Technology & Public Policy Clinic helped draft the comments as part of an ongoing project on consumer privacy and OBA.

Top Ten Opt Out list updated

Opt-out and how-to -- The popular WPF Top Ten Opt Out List has been newly updated. We have added a new section to our list with step by step details on how to opt out of RapLeaf. We encourage consumers to view any of their profiles that exist at RapLeaf and to opt out of RapLeaf permanently. We have also updated the phone numbers and other information on the rest of our opt out list. To see more, visit our Opt Out List.

Digital Signage Privacy Principles for Consumers: Nation's leading consumer groups release new privacy principles

Digital Signage Privacy Principles -- The nation's leading consumer and privacy groups released a set of baseline consumer privacy principles to be included in digital signage networks. The principles were released at the Digital Signage Expo in Las Vegas, Nevada, where World Privacy Forum executive director Pam Dixon spoke about the principles to a large group of digital signage industry professionals.

WPF to speak at FTC Privacy Roundtable

FTC Privacy Roundtable -- Thursday, January 28, WPF Executive Director Pam Dixon will be speaking at the FTC's Privacy Roundtable about the privacy implications of digital signage networks and will be specifically discussing the new report: The One-Way Mirror Society: Privacy Implications of the New Digital Signage Networks. Few consumers, legislators, regulators, or policy makers are aware of the capabilities of digital signs or of the extent of their use. The technology presents new problems and highlights old conflicts about privacy, public spaces, and the need for a meaningful debate.

World Privacy Forum files comments on government use of web tracking technologies

Online privacy and government web sites -- The World Privacy Forum filed comments with the Office of Management and Budget regarding its proposal to begin to allow the use of tracking cookies on government web sites. The proposal was published in the Federal Register, and outlined a three-tiered plan for how web tracking technologies might be used. The Forum's comments focused on methods of opt-out, data retention, secondary use, user authentication, new tracking technologies such as Flash cookies, and the need for new opt-out mechanisms. The Forum also urged the federal government to not allow third party tracking of consumers' use of government web sites, and to guard against any discrimination against consumers who do not want to be tracked.

When opting out is hard to do: World Privacy Forum sends letter to FTC about data broker companies offering mail-based opt outs

Data broker opt out issue -- The World Privacy Forum sent a letter to the Federal Trade Commission asking it to look into four companies offering online consumers the ability to opt out, then asking those consumers to use a variety of postal-mail-based methods to do so.

New telemarketing rules take effect today: more power over pre-recorded telemarketing calls

Telemarketing | Top Ten Opt Out List -- Beginning today, pre-recorded telemarketing phone calls must come with an easy opt-out for consumers. If a pre-recorded telemarketing call is left on an answering machine, it must also include opt-out information. These rules will apply to telemarketers already subject to the Federal Trade Commission's Telemarketing Sales Rule and Do Not Call List. There are some exemptions to the rule. For more details about the changes, see our Top Ten Opt Out List, which has been updated with the new information.

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