Blog Post

Digital Signage Privacy Principles for Consumers: Nation's leading consumer groups release new privacy principles

Digital Signage Privacy Principles -- The nation's leading consumer and privacy groups released a set of baseline consumer privacy principles to be included in digital signage networks. The principles were released at the Digital Signage Expo in Las Vegas, Nevada, where World Privacy Forum executive director Pam Dixon spoke about the principles to a large group of digital signage industry professionals.

The One Way Mirror Society: WPF's new report on Digital Signage

World Privacy Forum Report | Digital Signage -- The World Privacy Forum published a groundbreaking report today on digital signage and privacy. The report, The One Way Mirror Society, discusses the remarkable consumer surveillance occurring in retail and other spaces. This is the first report on this topic to be published. From the report:

WPF to speak at FTC Privacy Roundtable

FTC Privacy Roundtable -- Thursday, January 28, WPF Executive Director Pam Dixon will be speaking at the FTC's Privacy Roundtable about the privacy implications of digital signage networks and will be specifically discussing the new report: The One-Way Mirror Society: Privacy Implications of the New Digital Signage Networks. Few consumers, legislators, regulators, or policy makers are aware of the capabilities of digital signs or of the extent of their use. The technology presents new problems and highlights old conflicts about privacy, public spaces, and the need for a meaningful debate.

Genetic regulations and privacy: Department of Labor

Genetic privacy -- The World Privacy Forum filed comments today with the Department of Labor requesting that the DOL expand its protections of how genetic information may be used by health insurance companies or group health plans. The World Privacy Forum urged the DOL to include genetic information posted on social networking sites in its consideration of the GINA regulations.

FTC Privacy Roundtable: WPF to testify on information brokers

FTC Privacy Roundtable -- WPF executive director Pam Dixon will testify at the FTC Privacy Roundtable about information brokers and commercial data practices and they impact consumers. Dixon will be discussing the business models of data brokers, issues with smart grids, and opt-out problems, among other issues.

World Privacy Forum comments on genetic non-discrimination to HHS

Genetic non-discrimination regulations (GINA) -- The World Privacy Forum filed comments on proposed regulations for implementing Title I of GINA, the Genetic Non-Discrimination Act. The WPF requested a change to the proposed regulations, asking the Department of Health and Human Services require immediate posting of revised notices of privacy practices on the web sites of affected health plans. Under the proposed regulations, written notice of revised privacy practices to individuals could be delayed due to the cost of postal mailing. The WPF noted that a revised privacy notice posted on a health plan's web site would not incur postal costs, and that regulated entities should take this minimum step to inform consumers of any changes regarding privacy practices affecting genetic non-discrimination.

World Privacy Forum testifies before the House Energy and Commerce Committee

Congressional testimony -- WPF executive director Pam Dixon testified at a joint subcommittee hearing focused on privacy and the collection and use of online and offline consumer information. Dixon's testimony focused on the new "modern permanent record" and how it is used and created. Dixon said "The merging of offline and online data is creating highly personalized, granular profiles of consumers that affect consumers’ opportunities in the marketplace and in their lives. Consumers are largely unaware of these profiles and their consequences, and they have insufficient legal rights to change things even if they did know." The testimony explored concrete examples of problematic consumer profiling activities.

WPF files comments for FTC Roundtables on privacy standards, consumer expectations of privacy

FTC Privacy Roundtable -- The World Privacy Forum filed comments last week for the FTC Privacy Roundtables, the first of which will be held December 7, 2009. The WPF comments urged the FTC to consider the Fair Credit Reporting Act as a key privacy model to apply to additional areas, to use the full version of Fair Information Practices, and discussed how a rights-based framework was the key to advancing consumers' interests. The comments discussed list brokers at length, and explained how even the most informationally cautious consumer will land on numerous marketing lists and databases. The WPF comments noted that not all marketing lists are used to target ads to consumers; some lists and databases are used to deny consumers goods and services. The comments contain a detailed section on privacy frameworks, a section on direct marketing, and an appendix with supporting information.

WPF is signatory to the Madrid Declaration; global privacy standards for a global world

Madrid Declaration -- A significant civil society document with more than 100 signatories worldwide has been published in conjunction with the 31st annual meeting of the International Conference of Privacy and Data Protection Commissioners. The document, known as the Madrid Declaration, affirms support for the complete canon of fair information practices as expressed by the OECD, affirms support of privacy as a fundamental human right, and warns that "the failure to safeguard privacy jeopardizes associated freedoms, including freedom of expression, freedom of assembly, freedom of access to information, non-discrimination, and ultimately the stability of constitutional democracies."

Medical data breach rule needs more work; World Privacy Forum files comments with HHS requesting changes

Data Breach | HHS HITECH Breach Notification -- The World Privacy Forum filed comments on the HHS data breach rulemaking and asked for substantive changes in several areas. In particular, WPF asked HHS to expressly state a requirement for a breach risk assessment in the final rule itself, and to set a requirement that the risk assessment must be conducted by an independent organization. The WPF also asked that HHS set breach risk assessment standards so that there is some uniformity and guidance as to what constitutes an appropriately rigorous risk assessment when a breach occurs. In the comments, WPF also discussed the relationship between medical identity theft and medical data breach and how this impacts patients and consumers.

WPF updates Red Flag report

WPF Red Flag Report -- The World Privacy Forum has updated its Red Flag report, Red Flag and Address Discrepancy Requirements: Suggestions for Health Care Providers. The update reflects the new effective date of the Red Flag Rule, (November 1, 2009) and incorporates other minor updates in the text. This report replaces the original Red Flag report published September 2008.

WPF asks Treasury to get consumers' consent before checking their credit reports

Financial privacy - Privacy Act -- The World Privacy Forum filed comments today urging the U.S. Treasury Department to obtain consumers' consent before checking their credit reports. Consumers who participate in the government's Home Affordable Modification Program (HAMP) -- an Obama administration program created to help consumers renegotiate their mortgages so they can keep their homes -- must allow the Federal Government to check their credit reports without first obtaining consent. This procedure sets a negative precedent, and is at odds with consumer expectations of privacy. The Treasury gave itself this power in an obscure set of "Routine Uses" in a Privacy Act notice published along with the proposed system of records for the program. The World Privacy Forum has objected to this, and has filed detailed comments with the Treasury about the lack of consumer consent. The public comment period on this program is open until September 4, 2009.

FTC issues final rule on health data breaches

Health data breach rulemaking -- The Federal Trade Commission has issued its final Health Breach Notification Rule for vendors of Personal Health Records and related entities, as required under ARRA, The American Recovery and Reinvestment Act of 2009. The initial proposed Health Breach Notification Rule was generally thoughtful and thorough. The World Privacy Forum submitted extensive comments on the proposed rule both supporting parts of it and making some suggestions for changes. The FTC incorporated several specific WPF suggestions into the final rule. In particular, the FTC incorporated the applicability of the rule to foreign entities with U.S. customers (Final Rule p. 17), and the applicability of the rule to search engines appearing on Personal Health Record web sites (Final Rule p. 34). The new rule will be published in the Federal Register shortly; until then, it is available at the FTC web site. Also available is a form that entities covered under this rule can use to report data breaches to the FTC. The Health Breach Notification Rule will be effective 30 days after publication in the Federal Register, and full compliance with the rule will be required beginning 180 days after publication.

World Privacy Forum files comments on government use of web tracking technologies

Online privacy and government web sites -- The World Privacy Forum filed comments with the Office of Management and Budget regarding its proposal to begin to allow the use of tracking cookies on government web sites. The proposal was published in the Federal Register, and outlined a three-tiered plan for how web tracking technologies might be used. The Forum's comments focused on methods of opt-out, data retention, secondary use, user authentication, new tracking technologies such as Flash cookies, and the need for new opt-out mechanisms. The Forum also urged the federal government to not allow third party tracking of consumers' use of government web sites, and to guard against any discrimination against consumers who do not want to be tracked.

World Privacy Forum sends letter to Los Angeles Mayor regarding proposed cloud computing contract

Cloud computing -- The World Privacy Forum sent a letter to Los Angeles Mayor Villaraigosa today expressing concerns and questions about a proposed contract to move the city of Los Angeles' email and some other computing tasks to a cloud-based system. The Forum expressed concerns in particular about the lack of contractual protection for health data, AIDs data, genetic information, domestic violence and sexual assault victim information, among other sensitive information. The Forum suggested the city undertake an independent and thorough risk assessment prior to completing the contract, and suggested a robust public comment process that includes all stakeholders. The City will take up the issue of this contract at a city council Information Technology Committee meeting on Tuesday July 21. The World Privacy Forum published a detailed analysis of the privacy issues of cloud computing in February which outlines the challenges and ambiguities that governments and others face as they make decisions about what data to put in the cloud.

Letter: July 2009 WPF letter to Los Angeles Mayor regarding cloud computing privacy issues

The World Privacy Forum sent a letter to Los Angeles Mayor Villaraigosa today expressing concerns and questions about a proposed contract to move the city of Los Angeles' email and some other computing tasks to a cloud-based system. The Forum expressed concerns in particular about the lack of contractual protection for health data, AIDs data, genetic information, domestic violence and sexual assault victim information, among other sensitive information. The Forum suggested the city undertake an independent and thorough risk assessment prior to completing the contract, and suggested a robust public comment process that includes all stakeholders. The City will take up the issue of this contract at a city council Information Technology Committee meeting on Tuesday July 21. The World Privacy Forum published a detailed analysis of the privacy issues of cloud computing in February which outlines the challenges and ambiguities that governments and others face as they make decisions about what data to put in the cloud.

Facebook, MySpace, Xing receive warning letters from EU consumer group

Social networks -- In the wake of Europe's Article 29 Working Party Opinion on Social Network Providers adopted in June, the Federation of German Consumer Organizations (VZBV) has sent out warning letters to five social networking providers in Germany, including Facebook and MySpace. The letters focus on the excessive rights the companies allow themselves in their respective Terms of Use agreements, and on shortcomings in the privacy policies. VZBV is comprised of 41 German consumer associations.

IAB releases guidelines for controlling behavioral advertising practices

Self regulation -- The Interactive Advertising Bureau has released its self-regulatory guidelines for online advertisers. There are some bright spots in the new guidelines. In the area of sensitive information, especially regarding health privacy, the guidelines are weak and need improvement. The IAB definition of sensitive health information is weaker than the definition of sensitive information already adopted by industry in the formal NAI agreement. Additionally, the new IAB guidelines rely on weak accountability standards. WPF urges the IAB to re-examine the sensitive health definition, provide more accountability, and to include consumer input in a meaningful way into the drafting process.

EU: Article 29 Working Party releases Opinion on social networking sites

Social networking and EU -- The Article 29 Working Party has adopted an important Opinion regarding social networking sites as of June 12. The opinion covers privacy, advertising, sensitive information, and other issues relating to online social networking. Regarding sensitive data, the Article 29 Working Party stated: "Data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade-union membership or data concerning health or sex life is considered sensitive. Sensitive personal data may only be published on the Internet with the explicit consent from the data subject or if the data subject has made the data manifestly public himself." Regarding use of sensitive data to target advertising, the Article 29 opinion stated: "The Working Party recommends not using sensitive data in behavioral advertising models, unless all legal requirements are met." The opinion also stated that the EU Data Protection Directive generally applies to the processing of personal data by social networking services, even when their headquarters are outside of the EEA, and that social networking service providers are considered data controllers under the Data Protection Directive.

WPF participating at TransAtlantic Consumer Dialogue meeting

TACD -- The World Privacy Forum participated in the Trans Atlantic Consumer Dialogue meetings in Brussels this June, and is pleased to announce that WPF is now a full member of the TACD. The TACD is a network of 80 EU and U.S. consumer organizations that develop joint consumer policy recommendations for the EU and U.S. in an effort to promote the consumer interest in transatlantic policymaking.

World Privacy Forum files comments with the FTC regarding proposed rules for health care-related data breaches

Data Breach of Health Records - FTC -- The World Privacy Forum filed extensive comments with the Federal Trade Commission today regarding its notice of proposed rulemaking for data breaches of information containing actual health care information or health care-related information. The FTC rulemaking will apply to a variety of record holders, especially vendors of personal health records. The Forum supported much of the FTC's proposed rulemaking, finding the rulemaking generally thoughtful and careful. In some areas, the Forum urged the FTC to narrow and further define and strengthen the proposed rule. The World Privacy Forum urged the FTC to tighten language around scope, the definition of "personal health record," law enforcement delays of consumer notification, and urged the FTC to further clarify the definition of what falls under the category of "de-identified data." Citing the research of Dr. LaTanya Sweeney and others, the Forum urged the FTC to require commercial companies and others holding health care data that has been partially de-identified to still report those breaches to the FTC and the public, and to monitor for re-identification.