WPF says a “walk-out opt-out” is not enough for consumer protection

Facial recognition | Digital signage — The World Privacy Forum filed extensive comments to the FTC today following up on Pam Dixon’s testimony at a December 2011 FTC facial recognition privacy workshop. The WPF comments noted that “A walk-out opt-out is not a viable way of managing consumer consent in the area of facial recognition or detection technologies.” The comments discussed the importance of recognizing the Face Print as a unique biometric, and also discussed the need for finding ways of consumer consent that are reasonable. Given the ubiquity of cameras in some retail and public spaces, just walking away will become less and less of an option for consumers going forward, the comments argued. The comments also included the WPF’s ground breaking report, The One-Way Mirror Society, and the joint Consumer Privacy Principles for Digital Signage. These principles were signed by the nation’s leading privacy and consumer groups.

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